Semele is a wine distilling company based on the usage of extraordinary grapes, unique to Greece. This package design was inspired by Dionysus and his life cycle. Dionysus, God of Wine, was strong and vigorous during the harvest season, however weakened and deteriorated along with the rest of the earth during winter time. This concept was a symbol towards viticulture, where grapes die and go dormant during the winter season in order to bare fruit during the spring and summer months.
What set Dionysus apart as a remarkable God was his status as a Demi-God, born to the mortal Semele (hence the brand name). He was renowned for transcending boundaries, whether between life and death or the familiar and the unknown. Capturing this essence in the design, I combined realistic elements in an extraordinary and ethereal manner, resulting in a surreal aesthetic. The font chosen for the brand name, Semele, is Tan Pearl, which features curved, fluid elements reminiscent of grape vines, symbolizing the connection to viticulture.
Moodboard: Integration of realistic elements combined with illustrations to create a surreal aesthetic.
Front Label
Back Label
