I developed a new brand identity for Kuching Cat Museum, located in Malaysia. This museum is devoted to all things feline where one can experience galleries filled with cat photos, art, and souvenirs. Through extensive research, I was able to design and illustrate elements that best represents the country, while also providing a friendly and approachable feel to symbolize the playfulness of a cat museum.
The custom logo is intended to represent the Malaysian flag, as the cat is presented in the shape of a moon, while holding onto a star, similar to the formation of the moon and star on the actual flag. I also wanted to signify the fact that there are nine divisions in the Kuching division, therefore; every star within every application includes nine points. Due to the lighthearted feel of a cat museum, a bright color palette has been integrated throughout the brand, making teal and yellow the primary colors.
The applications present a lively and friendly feel though the utilization of fun, bright colors along with whimsical, eye-catching illustrations that represents the country of Malaysia:
– Admission Tickets
– Gift Wrapping Paper