Dream Clouds is a high-end ice cream brand that is marketed to have a creamy and luscious texture, with the perfect amount of mochi bits. The brand concept and package design compares the soft and puffy texture of mochi to the clouds in the sky.  The packaging series is intended to feel dream-like, which is portrayed through the soft colored gradients in the background. These gradients are meant to provide the abstract feel of the sky, while the wavy illustration on the bottom resembles the movement of clouds. The typography, illustrations, as well as the text boxes consists of rounded edges to provide a soothing and soft feel to emphasize the creamy texture of the ice cream, along with the circular mochi bits.

Front

Left, Back, Right

Label Layout

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